Festival of Motoring, an automotive festival by Messe Frankfurt, has been held successfully in South Africa since 2016. At the Kyalami circuit in Johannesburg, it brings together automotive brands, professional drivers, motoring enthusiasts and families, becoming one of Africa’s key automotive events.

In 2027, this format comes to Almaty: cars in action, direct engagement with brands and experiences that visitors can enjoy first-hand.

Festival of Motoring Almaty will bring together automotive brands, motorsport and entertainment for the whole family in Kazakhstan. Get up close to the cars, get behind the wheel and experience their capabilities in action.

Self-drive test drives will let you try models from different brands and compare how they feel to drive. Rides with professional drivers will give you a taste of speed on a race circuit, while the off-road zone will showcase vehicle capabilities on an obstacle course. Drifting, spectacular shows and other activities will round out the festival programme.

Dedicated Motorbike Almaty and Velobike Almaty sections will bring together motorcycle and bicycle brands, their products and communities.

Children’s entertainment, rest areas and food will allow families to enjoy a full day at the festival.

For brands, dealers and distributors, the festival will be an opportunity to showcase their vehicles in action, connect directly with the audience and help visitors make informed choices based on first-hand experience.

Business Media Central Asia is a leading organizer of exhibition and event projects in Kazakhstan, as well as the official representative of Messe Frankfurt GmbH in Central Asia.

The company develops international industry platforms, bringing together businesses, professional communities, brands, and target audiences.

BMCA's portfolio includes major B2B and B2C projects in the automotive industry, commercial transport, construction equipment, technology, security, infrastructure, and other sectors.