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||| Festival Spaces
Each space at the Festival of Motoring Almaty reveals a distinct facet of the culture of movement. Together, they create a complete journey through the festival — rich and designed so that every guest can find their own rhythm.

Choose your own route, change your pace, and discover the festival exactly the way you want.

GREEN ZONE
The festival's main attraction.

The Green Zone is the central space of the Festival of Motoring Almaty, where cars are showcased not in static display, but in motion.

This is where guests get access to the main track of the Sokol International Circuit — an exclusive festival opportunity available only in the Green Zone. Track laps, the roar of engines, new models, supercar activities, and test drives create the event's ultimate automotive experience.

Guests will be able to see the latest models, feel the atmosphere of the track, get closer to the brands, and witness how technology, design, and power come together in real motion.

This is the place for those who want not just to look at cars, but to feel their character — through speed, sound, and a live presence on the track.

The Green Zone brings together adrenaline, the aesthetics of speed, and direct contact with the world of premium automobiles.
Take Part in the Race
BLUE ZONE
4×4 Track and Off-Road Experiences

The Blue Zone is a space for off-road challenges, obstacles, and a true 4×4 experience.

This zone is designed for those who want to see cars beyond the ordinary road. Here, SUVs and crossovers reveal their capabilities on a specially prepared track: tackling difficult sections, overcoming obstacles, climbs, descents, and uneven terrain.

The Blue Zone shows another side of the automotive experience — not about speed on a straightaway, but about control, off-road capability, technique, and a vehicle's confidence in challenging conditions.

This space is suited both to off-road enthusiasts and to guests discovering the world of 4×4 for the first time, who want to see what a car is capable of when the road ends.
Blue Zone Activities
YELLOW ZONE
Adrenaline, Control, and Urban Movement Culture

The Yellow Zone is a dynamic space at the Festival of Motoring Almaty, where movement gets closer to the guest. Here, cars, motorcycles, and bicycles are showcased in a more interactive format: through rides, handling demonstrations, test activities, urban mobility, and the living culture of the community.

The Yellow Zone will feature two distinct sections — Motorbike Almaty and Velobike Almaty. These are full-fledged themed spaces within the festival, where motorcycle and cycling culture each get their own program, audience, and visual presence.

The Yellow Zone brings together different formats of movement — from cars and motorcycles to bicycles and new urban mobility solutions. This is a space for those who want to be closer to the action: to see the machines in operation, to feel control, style, freedom, and the energy of movement in a more open and accessible format.

Here, what matters is not just speed, but the experience of driving itself, closeness to the machines, the atmosphere of the communities, and the sheer enjoyment of movement.
RED ZONE
The Red Zone is a space for relaxation, flavor, and entertainment.

After active test drives, walks through the exhibitions, and watching the track program, guests can take a break, grab a bite, meet up with friends, and spend time in a more relaxed atmosphere.

At the heart of the zone is a food court with a variety of culinary formats: from the popular street food concept to more premium and signature offerings. Here, every visitor can find something to their taste — a quick snack, a full meal, drinks, desserts, or family-style dining.

The Red Zone will also be a hub for the festival's lively atmosphere: it may host DJ sets, family activities, a children's program, contests, interactive experiences, and entertainment formats for a wide audience.

This zone makes the Festival of Motoring not only an automotive event, but also a place where guests come to spend the whole day — for emotions, socializing, flavor, music, and the atmosphere of a big city festival.
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Exhibition Partners
Organizer of the Exhibition
Business Media Central Asia
Tel: +7 (717) 264-22-10
info@bmca.kz
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